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Maytronics Australia Acquires Focus Products
25 October, 2024
Focus Products is the leading supplier of premium quality pool and spa chemicals to the Australian and New Zealand markets, and Liqua® Software system is a leading water analysis, service management and customer engagement.
The acquisition complements and enhances Maytronics Australia's ongoing commitment to providing complete solutions to pool owners and dealers, further strengthening our position in the Australian pool market.
Maytronics Australia is excited to announce the acquisition of Focus Products, a leading supplier of premium pool and spa chemicals to the Australian and New Zealand markets.
Based in Yatala, Queensland, with over 30 years of experience, Focus Products has been Australia’s leading supplier of premium quality pool and spa chemicals to the Australian and New Zealand markets. With this acquisition, Maytronics Australia and Focus Products will combine forces to deliver enhanced customer experiences by offering a wider array of complementary products, in addition to the renowned Liqua® software system. This acquisition leverages the proven expertise of both brands, creating strong growth potential in the pool industry, where water quality, maintenance, and convenience are paramount.
Dan Kwaczynski, Managing Director of Maytronics Australia, comments: "We are thrilled to welcome Focus Products into the Maytronics family. This acquisition is a natural fit and reinforces our dedication to offering a comprehensive portfolio of products that meet the highest standards of quality, innovation, and service. Together, we can offer an unmatched level of service and product excellence to the Australian and New Zealand pool industry."
Chris Papa, Business Director of Maytronics Australia, added, "Focus Products have built a stellar reputation for providing top-tier chemical solutions and exceptional software adding value for independent pool and spa professionals. Their commitment to quality aligns perfectly with our mission at Maytronics. The combined strength of our brands will allow us to drive greater innovation and expand our reach across the region."
Steven Humphris, Managing Director of Focus Products, will join the Maytronics team ensuring a seamless transition: "We are excited to join forces with Maytronics. This is an incredible growth opportunity to take Focus Products to the next level while maintaining our focus on product excellence and customer relationships. Maytronic's expertise and leadership in the pool industry perfectly complement our chemical & software solutions, making this partnership a winning combination for the industry."
Both Maytronics and Focus Products are committed to ensuring a smooth transition while upholding the high standards of service and quality that their customers have come to expect.
About Maytronics Australia Maytronics Australia is a leader in innovative pool technology, providing high-performance robotic pool cleaners, pool care products, and advanced automation systems that simplify pool maintenance. Our commitment to quality, reliability, and customer satisfaction has made us a trusted leader in the pool industry.
About Focus Products Formed in 1991, the Focus Products brand is synonymous with quality and performance in the industry. Focus Products is the leading supplier of premium quality pool and spa chemicals and the Liqua Software system. Focus Products is dedicated to maintaining water clarity and hygiene with innovative and trusted solutions for residential and commercial pools.